Hola!
My name is Luis Fernando Roca and I'm a Motion Designer, UI enthusiast and photo blogger.
My experience runs from creating creative campaigns in advertising agencies, copywriting and scripting, film direction and production, art direction, UI development and illustration among others.
I think of myself as a passionate and charismatic designer with a hunger for exploration and experimentation, always in the search for new ways of creating.
The body of work i have been able to produce has provided me with international awards, including 4 Cannes Lions.
On my other aspects, I’m a Jiu-Jitsu practitioner, an obsessed Magic the Gathering player, everyday Dota2 player, audiophile, late night cartoon watcher, internet addict and avid collector.
My Experience
Digital Kitchen
Creative
2015-Present
Yalo
Lead UI Designer
2015-2015
Lead UI Designer for Yalo, a business startup focused on nearby store sales for users and direct chat with stores. In charge of designing both the app interphase and responsive web sales platform.
Savannah College of Art and Design
Motion Graphics / Designer
2013-2014
Worked as a Motion Graphics Designer in charge of creating motion pieces and print work for the different events produced by the eLearning department.
4AM Saatchi & Saatchi
Creative / Motion Graphics/ Designer
2011-2013
In charge of the motion graphics department, producing motion graphics for ads and web content.
Worked with clients such as Tigo, Pradera, Pepsi, Purina, Pizza Hut and others.
JWT
Junior Designer / Photographer
2009-2010
Worked as a junior graphic designer and photographer creating ad campaigns.
Awards
Sports Homework by Gatorade
4AM Saatchi & Saatchi
2015
Head of production, Animation and Design.
Awards: Cannes Silver Lion, 2015 Mobile
Hijack by Meatpack
4AM Saatchi & Saatchi
2012
Creative, Animation, Design and Production.
Won Cannes Silver and Bronze Lion in Mobile, Hijack by MeatPack was not only the first Silver Lion in mobile but also the first Silver Lion of Guatemala and Central America.
Awards: Cannes Silver Lion, 2012 Mobile, Cannes Bronze Lion, 2012 Mobile, 2 Silver and 1 Bronze Clio's, 1 Gold and 1 Silver Fiap, 1 Silver and 3 Bronze Jade's, 1 people voice, 1 Bronze One Show and 1 Silver Caribe.
Sponge pill
4AM Saatchi & Saatchi
2011
Production, Animation and Design.
Won Cannes Bronze Lion in Media, being the first Cannes Lion of the agency.
Cannes Young Lion Winner Representative in Guatemala
2011
With my creative partner Aritz Bermudez we won the first place contest in order to represent Guatemala in Cyber at Cannes Young Lions in 2011
My Skills and Expertise
Art Direction, Motion Graphics, Animation, Creativity, Graphic Design, Web Design, Production, Illustration, Digital Illustration, Film Editing.
Im proficient with both Mac and PC platforms.
Software:
After Effects, Illustrator, Photoshop, Premiere, Cinema 4D, Autodesk Maya, Flash, InDesign, Prezzi, Keynote, Microsoft Office and others.
My Education
Savannah College of Art and Design
2013-2014
M.A. in Motion Media
Universidad Rafael Landívar
Graphic Design
2006-2011
Professional Degree, Cum Laude graduate
Liceo Javier
Bachelor of Applied Science (B.A.Sc)
1995-2005